For 26 years the role of an Ambassador Chef has been to inspire and excite other chefs within the foodservice industry to create, cook and serve innovative and delicious beef and lamb on their restaurant menus.  We want chefs to celebrate everything that’s amazing about using New Zealand beef and lamb and be inspired by our Ambassador Chefs.

The 2022 Ambassador Chefs will be the voices of Beef + Lamb New Zealand, driving innovation and creativity within the foodservice sector and providing information on using beef and lamb at a consumer level. They also play a part in bridging the gap between our stakeholders (the farmer, the processor, and the retailer), and the restaurant industry - or in other words to tell the gate-to-plate story and ultimately to shape our country’s food story.

Follow us on social media to keep up-to-date with the upcoming 2022 Ambassador Chef announcements.